New book · Reservations open
Who's on Pole Position?
The AI Playbook for Decision Makers
Every company will use AI. Only a few will lead with it. This is the playbook for owners and executives who want to be in that group: how to approach AI, introduce it, put it to work, make it pay and keep it secure.
Reading in Hungarian? The Hungarian edition is called Ki rajtol az élről?
Pole Position?
What's inside
Three parts, one argument.
Where AI came from, and where it is going
Three chapters on the past, present and likely future of AI, so the decisions that follow rest on context instead of headlines.
The playbook in seven steps
Decision, Diagnosis, Foundation, Implementation, Deployment, Protection and ROI. One chapter per step, with stories from 25 years of building companies.
Who will own the future?
AI governance, the effect on how we think, existential risk and the future of people. The stakes beyond business.
The seven steps
From the first decision to measured return.
- DecisionLeadership decides what AI is for, before anyone buys a tool.
- DiagnosisAn honest map of where time, money and risk sit today.
- FoundationData, access and ownership put in order first.
- ImplementationThe first systems go live where the return is clearest.
- DeploymentAI is put to work inside daily operations, with people in the loop.
- ProtectionSecurity, policy and shadow AI handled without exceptions.
- ROIResults measured in money and hours, then reinvested.
Why a playbook
What is a playbook?
A playbook is not a textbook. The word comes from sport: the plays a team has practised and runs under pressure, in a set order, without debating every move on the field. In business it means the same: a tested sequence of decisions and actions you can pick up and run.
This book is written that way. It does not explain how language models work. It tells a decision maker what to decide, in which order, and what has to be in place before moving on. Read it cover to cover, or open it at the step you are facing this quarter.
- What to decide at each of the seven steps
- Who should own each decision
- What must be in place before the next step
- The costly mistakes, from real projects
- Links to updated material as the tools change
- Format
- Printed only, A5
- Length
- About 150–200 pages
- Language
- English & Hungarian
- Bonus
- Free Pole Position AI Lab access
The stories come from 25 years of building companies in more than 30 countries. Names are changed, the lessons are not.
Reserve
Reserve your copy.
Reserve now and you will be among the first to get the pre-order link. Companies and event organizers can reserve several copies at once.
My previous book, The 6 Proven Steps to Attract ICO Investors, sold more than 5,000 copies across two editions.
About the author
Matyas Zaborszky
Matyas Zaborszky is a speaker, advisor and author who helps owners and executives put AI to work. He founded Pole Position, a marketing agency whose clients included BMW, Lufthansa and LG, and has relaunched it as Pole Position Pro, an AI agency. As CEO of LAX Distribution in Los Angeles he built the business from zero to over $1M in revenue in its first year. His new book is Who's on Pole Position? The AI Playbook for Decision Makers.
FAQ
Questions people ask
What does playbook mean in this book?
A playbook is a tested sequence of decisions and actions you can pick up and run. This book gives decision makers seven steps, in order, from the first decision about AI to measured return.
In which languages is the book available?
In English (Who's on Pole Position?) and Hungarian (Ki rajtol az élről?).
Is there an e-book?
No. The book is published in print only, printed on demand and shipped individually to your address.
Who is the book for?
Owners, CEOs and senior executives who decide about budgets and want to introduce AI in a way that pays off and stays secure.
Can we order copies for our team or event?
Yes. Use the reservation form and enter the number of copies, or mention it in a message for event and corporate orders.