Speaking
I speak to leadership audiences, from a few dozen executives in a boardroom to conference halls of several thousand. Every talk is built on what I have done in 25 years of building companies, not on what I have read about AI.
Topics
The seven decisions that separate companies that profit from AI from those that pay for it. Built on the playbook in my book, with stories from 25 years of building companies.
For: Leadership teams, business conferences, industry associations
Why a company needs its own AI, trained on its own knowledge, instead of renting intelligence it can never keep. What owning it costs, and what it protects.
For: Owners, CEOs, boards, mid-market and enterprise
Shadow AI, unaudited access and scattered knowledge widen every month. Why the gap is still cheap to close today, and how leaders close it without slowing their teams down.
For: Executive teams, IT and operations leaders, risk committees
Where AI came from, where it is going, and what is at stake beyond business: sovereignty, the human factor and the generation growing up with it.
For: Public forums, universities, policy and community events
The framework behind the flagship talk
The same sequence the book is built on. The order matters: most failed AI projects skip the first three.
Formats
30–60 minutes on stage, with or without Q&A. Built around one of the four topics and your audience.
A half-day working session for a leadership team that ends with a written list of decisions and next steps.
Moderated conversations and panels on AI, leadership and growth.
A closed session for one company's management, tailored to its industry and situation.
For organizers
Matyas Zaborszky is a speaker, advisor and author who helps owners and executives put AI to work. He founded Pole Position, a marketing agency whose clients included BMW, Lufthansa and LG, and has relaunched it as Pole Position Pro, an AI agency. As CEO of LAX Distribution in Los Angeles he built the business from zero to over $1M in revenue in its first year. His new book is Who's on Pole Position? The AI Playbook for Decision Makers.
Matyas Zaborszky has spent 25 years building companies and opening markets in more than 30 countries. He founded the Pole Position agency, ran it for 13 years with clients including BMW, Lufthansa and LG, and has relaunched it as Pole Position Pro, an AI agency, which makes more than 15 years at the helm of Pole Position. As CEO of LAX Distribution in Los Angeles he built a US distribution business from zero to over $1M in revenue in its first year. He has advised on renewable energy projects across Central and Eastern Europe and the Middle East, serves on the supervisory board of the PGA of Hungary, chaired the supervisory board of MALEV Ground Handling, and has taught at Milton Friedman University. He is the author of The 6 Proven Steps to Attract ICO Investors (two editions, 5,000+ copies). He speaks to leadership audiences about how to put AI to work safely and profitably, and his new book, Who's on Pole Position? The AI Playbook for Decision Makers, is published in English and Hungarian.
FAQ
The fee depends on format, length, location and travel. Book a 30-minute call with the date, city and audience size, and you will get a quote after it.
Yes. He gives keynotes, workshops and panels in both English and Hungarian.
Yes. Every talk starts with a preparation call, and examples are chosen for your audience and industry.
Yes. He speaks at events internationally, in English and Hungarian.
Contact
Book a 30-minute call. Date, city, audience and format are enough to start.
