About
Matyas Zaborszky
Matyas Zaborszky has spent 25 years building companies and opening markets in more than 30 countries. He founded the Pole Position agency, ran it for 13 years with clients including BMW, Lufthansa and LG, and has relaunched it as Pole Position Pro, an AI agency, which makes more than 15 years at the helm of Pole Position. As CEO of LAX Distribution in Los Angeles he built a US distribution business from zero to over $1M in revenue in its first year. He has advised on renewable energy projects across Central and Eastern Europe and the Middle East, serves on the supervisory board of the PGA of Hungary, chaired the supervisory board of MALEV Ground Handling, and has taught at Milton Friedman University. He is the author of The 6 Proven Steps to Attract ICO Investors (two editions, 5,000+ copies). He speaks to leadership audiences about how to put AI to work safely and profitably, and his new book, Who's on Pole Position? The AI Playbook for Decision Makers, is published in English and Hungarian.
On stage
Keynotes for people who decide.
I speak to owners, executives and boards about what AI changes in how companies are run, and what to do on Monday morning. No hype, no jargon, one clear framework.
Track record
25 years, in order.
- 1999
Founded Utvadasz
Student ski trips across Austria, Slovakia, Switzerland, Italy and France, with up to 1,500 participants a season.
- 2000–2001
Salomon Smith Barney, Los Angeles
Intern to a vice president, working on equity and investment analysis.
- 2003–2016
Founded and ran Pole Position
An online marketing agency for 13 years. Clients included BMW, Lufthansa and LG; automation raised efficiency by 35% and cut operating costs by 20%.
- 2015–
Board roles
Chair of the supervisory board of MALEV Ground Handling (2015–2016) and member of the supervisory board of the PGA of Hungary since 2015.
- 2019–2022
CEO, LAX Distribution, Los Angeles
Built the US business for Spanish professional aesthetic lasers from zero: structure, sales process, CRM and team. $0 to $1M+ revenue in the first 12 months.
- 2019–2023
Renewable energy, CEE and Middle East
Advisory and sales for solar parks and energy storage, including project preparation with UAE government representatives.
- Today
Pole Position, relaunched as an AI agency
Relaunched Pole Position as Pole Position Pro, an AI agency, and is publishing Who's on Pole Position? The AI Playbook for Decision Makers.
Credentials
Education, writing and the stage.
Education
University of Hertfordshire / Oxford Brookes University.
Author
The 6 Proven Steps to Attract ICO Investors, two editions, 5,000+ copies. Who's on Pole Position? The AI Playbook for Decision Makers, 2026.
Teaching
Lecturer at Milton Friedman University (formerly Zsigmond Király College), including crisis communication and management.
Speaking and negotiation
Regular conference speaker on several continents, in front of audiences of hundreds and thousands. Negotiations with owners, senior executives and government representatives, as well as state secretaries and ministers.
Previous book
The 6 Proven Steps to Attract ICO Investors
My first book, a step-by-step manual for planning the marketing and PR behind a token sale, written during the 2017-18 boom. It went through two editions and more than 5,000 copies, and it taught me what I still apply today: a clear sequence beats enthusiasm, for every new technology.
- Published
- 2018, AZ Organization LLC
- Editions
- Two
- Copies
- 5,000+
- Language
- English
When it needs to be built
Strategy only matters once it runs. Audits, roadmaps and AI systems are delivered by Pole Position Pro, my AI agency, from a free AI readiness assessment up to full implementation.
FAQ
Questions people ask
Where has Matyas Zaborszky worked?
In more than 30 countries, with the last decade focused on the US market.
What companies has he built?
Utvadasz (1999), the Pole Position marketing agency (2003–2016, relaunched as the AI agency Pole Position Pro), and the US business of LAX Distribution as CEO (2019–2022).
What books has he written?
The 6 Proven Steps to Attract ICO Investors (two editions, 5,000+ copies) and Who's on Pole Position? The AI Playbook for Decision Makers.
Contact
Let's talk.
Book a 30-minute intro call. Bring an event, a decision about AI or a question about the book, and we start from there.