B2B OUTBOUND CONSULTING
STOP WAITING FOR REFERRALS.
I help B2B service owners generate 10–20 qualified sales calls per month — without cold calling, guessing, or depending on word-of-mouth.
I'VE SPENT 25 YEARS BUILDING PIPELINES FOR COMPANIES THAT COULDN'T AFFORD TO GUESS.
Now I help B2B service owners build the same kind of system for themselves.
B2B OUTBOUND CONSULTING
THE COLD REVENUE SYSTEM
From zero to 10–20 qualified sales calls per month — in 90 days.
YOU'RE GREAT AT WHAT YOU DO. BUT YOUR PIPELINE TELLS A DIFFERENT STORY.
You deliver exceptional results for your clients. But winning new ones? That relies on referrals you can't control, outreach that doesn't convert, or marketing that takes months to show results.
Every month without a system is a month of unpredictable revenue. The skill that wins you clients is not the same skill that finds them.
WHAT'S INCLUDED
01
ICP DEFINITION & VERIFIED PROSPECT LIST
Built from verified, multi-source B2B data. We define exactly who your ideal client is and build a targeted prospect list ready to contact from Day 1.
02
AI-POWERED OUTBOUND AUTOMATION STACK
Your outreach engine, built and running from Day 1. Personalised at scale, without manual effort.
03
MESSAGING FRAMEWORK & EMAIL SEQUENCES
Sequences that start real conversations, not delete-on-sight emails. Crafted around your offer and your buyer.
04
DONE-WITH-YOU BUILD & LAUNCH
We build the system together. You own every piece of it. No black box, no dependency on an agency.
05
90-DAY SUPPORT & OPTIMISATION
Ongoing monitoring, testing, and refinement until you hit 10–20 qualified calls per month consistently.
HOW IT WORKS
Step 1
DEFINE
We identify your ideal client profile, build your verified prospect list, and nail your positioning and messaging.
Step 2
BUILD
We set up your AI-powered outbound stack, write your sequences, and launch your campaigns.
Step 3
SCALE
We monitor, optimise, and keep refining until your calendar stays full — month after month.
THIS IS RIGHT FOR YOU IF:
- You are a B2B service business owner
- You're generating at least €5,000–€10,000/month but want more
- You rely too much on referrals or word-of-mouth
- You're serious about building a real, predictable pipeline
- You can commit 2–4 hours per week during the 90-day build
- You want to own the system, not rent it from an agency
WHO YOU'RE WORKING WITH
Matyas Zaborszky has 25 years of B2B marketing, sales, and product launch experience. He has worked with BMW, Lufthansa, LG, and global multinationals, run operations across 30+ countries, and built sales systems for clients in highly competitive markets.
He is a published book author, university lecturer, conference speaker, and executive negotiator. He works with a small number of clients at a time to deliver real results.
THIS ISN'T FOR EVERYONE.
If you're a B2B service owner who is serious about building a predictable pipeline — and tired of waiting for the phone to ring — let's have a conversation. The call is free. The conversation is honest. The outcome is clarity.
WHO YOU'RE WORKING WITH
Matyas Zaborszky has helped build predictable outbound pipelines for companies across 30+ countries, combining data-driven systems with practical, hands-on implementation for B2B service businesses.
"Predictable growth isn’t about hacks or tricks. It’s about building a system you can trust to bring the right conversations to your calendar every single month."
MATYAS ZABORSZKY · B2B OUTBOUND CONSULTANT
ABOUT MATYAS
Building predictable B2B pipeline
For the past two decades, Matyas has helped B2B companies across the globe build reliable, scalable outbound systems that turn cold prospects into warm, qualified opportunities.
B2B OUTBOUND CONSULTING
STOP WAITING FOR
REFERRALS.
I help B2B service owners generate 10–20 qualified sales calls per month — without cold calling, guessing, or depending on word-of-mouth.
YOUR PIPELINE SHOULDN'T
DEPEND ON LUCK
Most B2B service businesses are stuck in the same trap. Revenue comes in bursts - a referral here, a warm intro there. When those dry up, so does the pipeline.
You're too busy delivering for current clients to consistently prospect new ones. And when you do reach out, it feels random, inefficient, and hard to scale.
The story behind the system
Over 25 years, Matyas has worked with founders, executives, and sales teams in more than 30 countries, seeing the same pattern again and again: strong offers, great delivery, but unpredictable pipeline.
The Cold Revenue System was created to fix that gap—turning outbound from a sporadic, founder-led effort into a repeatable, data-driven process that compounds over time.
THE SYSTEM
01
DEFINE
We identify your ideal client profile, build a verified prospect list, and nail your positioning and messaging.
02
BUILD
We set up your AI-powered outbound stack, write your sequences, and launch your campaigns.
03
SCALE
We monitor, optimise, and refine until your calendar stays full - month after month.
25 YEARS. 30+ COUNTRIES.
Clients include BMW, Lufthansa, LG, and global multinationals across 30+ countries.
Published book author, university lecturer, conference speaker, and executive negotiator.
Credentials & experience
- 25+ years in B2B marketing, sales, and growth.
- Clients across 30+ countries and multiple industries.
- Campaigns run for brands like BMW, Lufthansa, and LG.
- Author, lecturer, and advisor on predictable growth systems.
Ready to build a predictable pipeline?
If you’re serious about turning outbound into a consistent, reliable growth channel, the next step is a short conversation to see if the Cold Revenue System is a fit.
READY TO STOP GUESSING?
Book a free 30-minute Discovery Call. We'll map out exactly what a predictable pipeline looks like for your business.
Book a free 30-minute Discovery Call. We'll map out exactly what a predictable pipeline looks like for your business.
THIS ISN'T FOR EVERYONE.
If you're looking for a quick hack or a completely hands-off solution, this isn't it. If you're ready to build a system you own — and are willing to do the work — let's talk.
MATYAS ZABORSZKY · MZ@MATYASZABORSZKY.COM · © 2026
I'VE SPENT 25 YEARS BUILDING PIPELINES FOR COMPANIES THAT COULDN'T AFFORD TO GUESS.
Now I help B2B service owners build the same kind of system for themselves.
FROM CORPORATE BOARDROOMS TO YOUR PIPELINE
I started my career running multi-million dollar B2B marketing and product launch campaigns for some of the world's best-known brands. BMW. Lufthansa. LG. Over 25 years, I built and led commercial operations across 30+ countries.
I lectured at universities. I spoke at conferences. I negotiated at executive tables. I wrote about the mechanics of B2B growth.
What I kept seeing — in boardrooms and in coaching conversations alike — is that the smartest operators still get stuck. Not because they're not good at what they do. But because their pipeline is built on hope, not process.
A referral is a gift. A pipeline is a system. Most business owners have the gift. Very few have the system. That's what I build.
BACKGROUND & CREDENTIALS
- 25 years in B2B marketing, sales & product launches
- Clients include BMW, Lufthansa, LG, and global multinationals
- Commercial operations across 30+ countries
- Published book author
- University lecturer
- Conference speaker
- Executive negotiator
"A referral is a gift. A pipeline is a system. You need both — but you can only build one."
— Matyas Zaborszky
LET'S HAVE A CONVERSATION
If you're tired of the feast-or-famine cycle and ready to build something predictable, book a free 30-minute Discovery Call.
YOU'RE BOOKED.
Here's what happens next.
Thank you for booking a Discovery Call. I'm looking forward to speaking with you. You'll receive a calendar confirmation and Zoom link by email within a few minutes. If you don't see it, check your spam folder.
WHAT TO EXPECT ON THE CALL
The call is 30 minutes. It's a genuine conversation, not a sales pitch. I'll review your situation before we speak so we can make the most of our time together.
WE'LL COVER:
- Where your new business currently comes from — and what's missing
- Who your ideal client is and how to reach them predictably
- Whether The Cold Revenue System is a fit for your situation
- What a 90-day roadmap looks like for your specific business
You'll leave the call with clarity — regardless of whether we work together.
COME PREPARED
You'll get more from the call if you think about these questions beforehand:
- Where does most of your new business currently come from?
- What does your ideal client look like — industry, company size, role/title?
- What would 10–20 qualified discovery calls per month mean for your revenue?
- What have you already tried to generate leads? What worked? What didn't?
If you need to reschedule, use the link in your confirmation email. No worries at all.
SEE YOU ON THE CALL.
— Matyas
FROM CORPORATE BOARDROOMS TO YOUR PIPELINE.
I started my career running multi-million dollar B2B marketing and product launch campaigns for some of the world's best-known brands. BMW. Lufthansa. LG. Over 25 years, I built and led commercial operations across 30+ countries.
I lectured at universities. I spoke at conferences. I negotiated at executive tables. I wrote about the mechanics of B2B growth.
What I kept seeing — in boardrooms and in coaching conversations alike — is that the smartest operators still get stuck. Not because they're not good at what they do. But because their pipeline is built on hope, not process.
A referral is a gift. A pipeline is a system. Most business owners have the gift. Very few have the system. That's what I build.
BACKGROUND & CREDENTIALS.
- 25 years in B2B marketing, sales & product launches
- Clients include BMW, Lufthansa, LG, and global multinationals
- Commercial operations across 30+ countries
- Published book author
- University lecturer
- Conference speaker
- Executive negotiator
"A referral is a gift. A pipeline is a system. You need both — but you can only build one."
— Matyas Zaborszky
LET'S HAVE A CONVERSATION.
If you're tired of the feast-or-famine cycle and ready to build something predictable, book a free 30-minute Discovery Call.
CLIENT RESULTS
Real outcomes from implementing the Cold Revenue System.
- Consistent flow of 10–20 qualified sales calls per month.
- Shortened sales cycles and higher close rates from better-fit leads.
- Predictable new revenue instead of feast-or-famine months.
CASE STUDY: B2B SERVICE FIRM
A B2B consulting firm came in relying almost entirely on referrals and a small trickle of inbound. Within 90 days of implementing the Cold Revenue System, they built a verified outbound list, launched tailored multi-step email sequences, and created a reliable pipeline of 15–20 qualified calls per month. Their partners now spend more time closing and less time guessing where the next opportunity will come from.
Result: A predictable, repeatable outbound engine that now accounts for the majority of new qualified opportunities each month.