The Cold Revenue System | B2B Outbound Coaching | Matyas Zaborszky
The Cold Revenue System

10–20 Qualified Calls.
90 Days. You Own It.

I've built this system before — it took my last company from $0 to $1M+ in 12 months, closing 60%+ of qualified leads. Now I build it with B2B service owners like you — built with you, owned by you, running in 90 days.

Book a Free Discovery Call See the Investment

Free 30-minute call · No pitch · Clarity guaranteed

90
Days to Full Pipeline
10–20
Qualified Calls / Month
$0→$1M+
Built Before — In 12 Months
60%+
Close Rate On Qualified Leads
Sound Familiar?

The Referral Trap

Most B2B service businesses have strong delivery and weak pipeline. Here's how that usually shows up.

Referral Dependency

Revenue comes in when someone happens to refer you. When referrals slow down, so does everything else. You have no way to turn it on when you need it.

Feast or Famine

Some months are great. Others are stressful. There's no consistency because there's no system — just hope and whoever you happen to know this month.

Too Busy to Prospect

When client work is heavy, outreach stops. When it's quiet, you scramble. You never have time to build the pipeline because you're always in it.

Tried Outreach, Got Nothing

You sent some cold emails. Maybe got a few LinkedIn connections. But no real conversations, no booked calls. Outreach felt random and you stopped.

Fit Check

Who This Is For

This programme is deliberately selective. It works best for a specific type of business owner.

This is for you if

  • You run a B2B consulting firm, agency, or professional service business
  • You're already generating revenue but growth is inconsistent
  • You rely too much on referrals or warm introductions
  • You want to own your pipeline — not pay an agency forever
  • You can commit 2–3 focused hours per week during the 90-day build
  • You're serious about results and willing to act consistently

This is NOT for you if

  • You want someone to do everything for you with no involvement
  • You're not willing to commit time during the build phase
  • You're looking for a quick hack or a shortcut
  • You sell to consumers (B2C) — this is built for B2B only
  • You're not yet generating any revenue from your service
What You Get

Four Core Deliverables

Everything you need to build, launch, and run a predictable outbound pipeline — built with you, owned by you.

01
Ideal Client Profile + Verified Prospect List

We define exactly who your best clients are — industry, size, role, pain — and build a verified list of 500–1,000 decision-makers who match that profile. No guessing. No spray-and-pray.

  • ICP definition workshop
  • Verified prospect list (Apollo.io)
  • Decision-maker targeting by role + company size
02
AI-Powered Outbound Tech Stack

Your full sending infrastructure, configured and live. Email domain setup, warming, sending tools, and AI personalisation — all connected and ready to run. No coding required.

  • Sending domain + DNS configuration
  • Email warming protocol
  • Sending tool setup and automation
03
Cold Email + LinkedIn Messaging Framework

Sequences written specifically for your offer, your audience, and the way senior B2B buyers actually respond. Not templates from a blog — built from scratch around your positioning.

  • 3-touch cold email sequence
  • LinkedIn connection + follow-up scripts
  • Reply handling guide
04
Campaign Launch + 90-Day Optimisation

We go live together and refine in real time — open rates, reply rates, booked calls — until the calendar is consistently full. You learn to read the data and adjust yourself.

  • Live campaign launch session
  • Weekly review and optimisation
  • Performance benchmarks and targets
The Process

How It Works

Four phases over 90 days. Each phase builds on the last. By the end, you have a system — not a project.

Weeks 1–2
01
Define
  • ICP definition and validation
  • Positioning and messaging review
  • Prospect list research and build
  • Offer framing for cold outreach
Weeks 3–5
02
Build
  • Tech stack setup and configuration
  • Email domain warming
  • Sequence writing and review
  • LinkedIn profile optimisation
Weeks 6–8
03
Launch
  • First campaign goes live
  • LinkedIn outreach begins
  • Reply management and handling
  • First discovery calls booked
Weeks 9–12
04
Optimise
  • Data review and iteration
  • Sequence testing and refinement
  • Scale sending volume
  • Pipeline running independently
Matyas Zaborszky
25 Years.
30+ Countries.

I'm Matyas Zaborszky. Over 25 years and 30+ countries — BMW, Lufthansa, LG, and hundreds of professional services firms — I've seen buyers in every industry, every culture, every market. What I learned: people everywhere work the same way. Only the scenery changes.

And I've built this exact system before. As CEO of LAX Distribution, the outbound system I built took the company from zero to $1M+ revenue in 12 months — with a 60%+ close rate on qualified leads and a 45-day average deal cycle. I've since built the same system for other B2B companies (under NDA). The industries change. The pattern doesn't.

I don't do it for you. I coach you to build it yourself — so you own it permanently and never pay anyone to run something you could run in-house.

$0→$1M+ in 12 months 60%+ close rate 45-day deal cycle BMW Lufthansa LG
Investment

One Clear Number

€9,997
Full Programme · One Payment
  • ICP definition + verified prospect list (500–1,000 contacts)
  • Full outbound tech stack, configured and live
  • Cold email sequences + LinkedIn messaging framework
  • Campaign launch + 90-day monitoring and optimisation
  • Weekly coaching sessions throughout the build
  • Reply handling guidance and sales conversation support
  • You own the system permanently — no ongoing fees

Starts within 5 business days of enrolment.

Not sure yet? The discovery call is free, 30 minutes, and zero obligation.

Questions

Frequently Asked

Is this done-for-you?
No — and that's intentional. This is a coaching programme. I guide you through building the system yourself so you own it permanently and can run it without paying anyone else. If you want someone to do it all for you, this isn't the right fit.
What if I'm not technical?
You don't need to be. Everything is no-code. I've built this programme around tools that anyone can operate — no programming, no technical background required. If you can use email and LinkedIn, you can run this system.
How much time does it take each week?
During the 90-day build phase, expect 2–3 focused hours per week. This includes our coaching sessions, implementation work, and reviewing campaign performance. Once the system is running, ongoing maintenance is 30–60 minutes per week.
What results can I realistically expect?
The target is 10–20 qualified discovery calls per month by the end of 90 days. Results depend on your ICP clarity, your offer strength, and how consistently you implement. For reference: when I ran this system at my own company, we closed 60%+ of qualified leads on a 45-day average cycle — and qualified leads who don't buy now often buy later, because the system educates them, not just pitches them. We track open rates, reply rates, and booked calls at every stage so you always know where you stand.
Do I need to already have tools like Apollo or Instantly?
No. Part of the programme is selecting and setting up the right tools for your situation. We'll identify what you need, configure everything together, and make sure it's running before we launch. Tool costs are separate and typically run $150–300/month.
How is this different from hiring a lead gen agency?
An agency runs your outreach for you — and charges you every month to keep doing it. If you stop paying, the pipeline stops. This programme builds the system inside your business. You learn it, you own it, you run it. No ongoing dependency, no recurring agency fees.
When does it start?
Onboarding begins within 5 business days of enrolment. We schedule your first session, map out your 90-day plan, and get started. Spots are limited — I work with a small number of clients at a time to maintain quality.

Ready to Stop Waiting for Referrals?

Book a free 30-minute Discovery Call. We'll talk about your business, your pipeline, and whether The Cold Revenue System is the right fit. No pitch. Just clarity.

Book Your Free Discovery Call

30 minutes · Free · No obligation